Believe it or not, your About Me page will ultimately end up being the most visited page on your entire blog.
It makes sense if you think about it: If a person reads one of your entries and likes what they see, they’ll almost certainly check to see what you’re all about. For every new visitor your blog gets (at least, the ones who enjoy your content), you can safely assume they’ll pay a visit to your About Me page.
So it makes sense that your About Me page can’t be an afterthought. A flat, uninspiring About Me page says…well, it says a lot about you, and your worth as a writer.
This doesn’t mean your About Me page needs be set in stone, though. Just like your blog’s overall theme, you can feel free to change your About Me section as you evolve as a writer and grow in skill and experience.
But if you’re just getting your blog – and freelance writing career – off the ground, how can you create an About Me page that truly encapsulates who you are, and what you’re really all about?
Have a Purpose
Every single part of your blog should have some sort of purpose, and your About Me page is no different.
Now, I know what you’re thinking: “An About Me page is obviously going to be where I tell all about myself!” Well, you’re not wrong. But you’re not exactly right, either.
Yes, your About Me page should include information about yourself. But it should only include information that is valuable to your blog and audience. For example, if you maintain a blog related to criminal law, you’d definitely want to include information about your background as a defense attorney, prosecutor, or judge. But nobody’s going to care that you like to hang-glide or windsurf during your free time.
The content of your About Me page really depends on the purpose of your blog as a whole. Who do you hope reads your blog? Why do you want them to read it? What do you hope they do with the information they glean from your page? What are you getting out of the deal?
Instead of treating your About Me page as a simple introduction, use it as a vehicle for the overall purpose of your blog. You’ll get a lot more out of it, and so will your audience.
Cook Up a Meal
The Daily Post (which is, as you may know by now, the inspiration behind this blog in the first place) says one of the best ways to engage your audience through your About Me page is to cook a meal for them.
Confused? I don’t blame you. But keep reading; it’ll make sense in a minute.
Imagine reading Bill Gates’ resume. Doesn’t exactly sound like fun, does it? His list of accomplishments, while impressive, is still just a boring list of achievements.
Now imagine reading Bill Gates’ biography. This would include most, if not all, of the accomplishments on his resume, but it will be told in an interesting way that allows readers to see him as a person rather than a faceless list of acknowledgements.
This is what your About Me page needs to do. There are thousands of blogs out there on the Internet. What makes yours special isn’t your list of accomplishments; it’s your story. How did you get to a point in your life that you realized your experiences were worth blogging about? What do you hope your writing does for your audience? What do you hope it does for yourself?
I’ve gone on at length before to say that nobody really cares about you as a person. But I’ll admit, this statement is a little short-sighted. When you’re passion shows throughout every page in your blog – especially your About Me section – people will understand how dedicated you are to your blog’s topic, and will continue to return each day to hear what you have to say.
A Call to Arms
I discussed the importance of having a purpose for your About Me page, and while each blogger has their own unique purpose for their blog, they all have one thing in common:
They want their audience to do something.
Anyone who makes their blog public is doing so with the hopes that others will read it and have some sort of reaction to it. But it’s not enough to create content and just hope your audience does with it what you wanted them to.
You have to get them to do it.
That sounds a little subversive; don’t worry, I’m not talking about playing Jedi mind tricks or anything.
If your audience enjoys your content, they’ll be happy to do their part to make sure you keep the content coming. Do you want to build a community of readers? Ask them to comment. Do you want to get noticed? Ask them to share the posts they enjoy the most. Do you want to engage them, not just today, but in the future as well? Ask them to subscribe to your blog (or mailing list, if you have one).
Think about it: You’re providing your content absolutely free of charge. The least your audience can do is complete a small task to help keep your content coming strong. But think about when you get something for free: Unless you’re asked to do something in return, you’d likely just take what you can get and go about your merry way, right?
All it takes is a nudge in the right direction, and your readers will be glad to help out.
A lot more goes into creating an About Me page (which even I haven’t gotten around to doing just yet), but these few tips will help you get started on the right foot. Remember: Your entire blog should be ever-evolving, so make sure to revisit your About Me page whenever you reach a milestone in your life worth discussing in your story.
Are there any other tips you have for fledgling bloggers regarding their About Me section? Start up the discussion down below!